Privacy policy

Privacy Policy

At Eyeglassdirect.com, protecting your privacy is one of our top priorities. The information you provide is used solely to process your order and ensure a smooth, hassle-free shopping experience. We also use this information to improve our services, products, and promotions to bring added value to you. Eyeglassdirect.com does not sell, trade, or distribute your personal information to third parties.

Virtual Try-On Privacy Notice: If you use our Virtual Try-On feature, please note that it uses your device camera or uploaded image to simulate eyewear on your face. This feature is provided solely for visualization purposes.

Eyeglassdirect.com does not collect, capture, store, or share any biometric identifiers or biometric information. All images and camera data used during the Virtual Try-On session are processed in real-time and are not saved or transmitted to our servers.

What Information Do We Collect?

Eyeglassdirect.com collects information when you:

  • Register on our site
  • Agree to our User Agreement
  • Subscribe to our newsletter

This information may include:

  • Name
  • Email address
  • Mailing address
  • Phone number

You may also browse our site anonymously.

What Do We Do With Your Information?

Your information may be used in the following ways:

  • To personalize your shopping experience
  • To improve our website based on feedback
  • To improve customer service
  • To process your transactions
  • To send updates related to your order
  • To contact you about abandoned carts or incomplete checkouts

You can unsubscribe from marketing emails at any time via the link at the bottom of each email.

How Do We Store Your Information?

Your personal data is stored in a secure environment behind firewalls and access restrictions. Specifically:

  • Payment information is processed securely through Authorize.Net and is not stored on our servers after a transaction is complete.
  • Personal information such as your name, address, phone number, and order history is stored in our database using industry-standard encryption and access controls.
  • Access to stored data is limited to authorized personnel only, and all access is logged and monitored.
  • We retain your personal data only as long as it is necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

How Do We Protect Your Information?

We use a variety of security measures to protect your personal data:

  • Secure Socket Layer (SSL) technology encrypts all sensitive information during transmission.
  • Encrypted storage of personal data on secure servers.
  • Secure payment processing via Authorize.Net, Paypal, or Klarna

Do We Disclose Any Information to Outside Parties?

No. Your information will never be sold, exchanged, transferred, or shared with other companies without your consent—except when necessary to fulfill your order. This includes trusted third-party partners (e.g., shipping carriers, payment processors) who assist in operating our site and serving you, and who agree to keep your information confidential.

We may disclose information if required by law or to protect our rights, safety, or property. Non-personally identifiable visitor data may be used for analytics and marketing purposes.

What About Cookies?

We use cookies to:

  • Remember items in your cart
  • Understand and save your preferences
  • Track advertisements
  • Analyze site traffic and interactions

You may disable cookies in your browser settings. However, some site features may not function properly without cookies. You may always place orders by calling our Customer Care Center at 1-866-536-7790.

Children’s Online Privacy Protection Act (COPPA) Compliance

We do not knowingly collect data from individuals under the age of 13. Our site is intended for users age 13 and older.

Terms and Conditions

Please also review our Terms of Use for information on disclaimers, liability limitations, and acceptable use.

Changes to Our Privacy Policy

Any updates to this Privacy Policy will be posted on this page.

AVENUE M OPTICAL INC DBA Eyeglassdirect
4909 Avenue N
Brooklyn, NY 11234